Hey there! I'm Erica

– a devoted bookworm and mum to an aspiring pro-golfer, who like you, is juggling the highs and lows of family life.

With over two decades of experience empowering individuals to reach their aspirations, I've delved deep into the realms of behaviour change as an academic, coach, and business strategist.

If you're fuelled by a desire to make a positive impact on the world, you're already part of my tribe!

Part-time professor specializing in Forensic Psychology, I also lend my expertise to the Ministry of Justice in England and Wales, guiding assessments on the effectiveness of behaviour change interventions in preventing reoffending and domestic violence. Additionally, I provide insights on utilizing psychological measures to gauge progress.

You might wonder, why run a business alongside these commitments?

Like many, the pandemic prompted me to reassess my priorities. I founded my coaching business, initially focusing on empowering purpose-driven women leaders and business owners – my Lady Rebel Leaders.

Recently, I expanded my services to include the development of psychology insights assessments, merging my passion for evaluation and strategy with my knack for coaching and fostering transformation.

Central to my approach is harnessing my value of provocative curiosity which means asking the right questions, the right way – whether in research, coaching, or strategy, to challenge the status quo and clarify the way forward. I noticed a gap in the market where business coaches emphasize clarifying transformation or impact without providing tools to quantify it.

Enter my mission: empowering impact-driven leaders to bolster their authority, amplify their impact, and grow their businesses through executive therapeutic coaching and by harnessing the potency of science-based assessments.